The NHRA Full Throttle Series

• Features the fastest cars in the motorsports world
• 24 national events that reach across the entire United States
• 2 million plus spectators annually
• 34 of 50 DMA’s
• Coverage of each event by ESPN2 – contract through 2016
• Strength of the Coca~Cola Full Throttle sponsorship

NHRA Drag Racing

Ultimate Sensory Experience

• 6 G’s of acceleration
• 0 to 100 mph in less than a second
• 330 mph racing speeds
• 7000 horsepower

Ultimate Fan Environment

• All access pit area for spectators
• Ability to meet drivers and watch the crews work
• Offers impactful on-site Sponsor awareness

World’s Largest Motorsports Organization

• 80,000 members
• 300,000 participants
• 140 NHRA Member tracks
• 5,000 events annually

Marketing Impact

• ESPN2 and ESPN coverage reaches 96 million households with more than 200 hours of original programming… contract through 2016
• National Dragster Magazine… 80,000 subscribers and 350,000 weekly readerships
• NHRA.com… 600,000 unique visitors per month and over 20 million page views per month
• Offers an array of marketing and sponsorship opportunities